Beyond Advertising: Creating Value Through All Customer Touchpoints Catharine Findiesen Hays
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Be More Strategic in Business: How to Win Through Stronger Leadership and Smarter Decisions
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2
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Economy & Business
Take Your Leadership to the Next Level With This Award-Winning Business Book • Winner, 2018 Foreword Indies, Adult Nonfiction/Career • Award Finalist, 2018 Best Book Awards, Business/Careers • Winner, 2019 International Book Awards, Business/Careers • Winner, 2019 Discovery Award, Best First Book/Nonfiction • Honorable Mention, 2019 Eric Hoffer Book Award, Business
Strategic leadership is essential to business success: Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders. A strategic leader is tuned in to the needs of the business, understands how his or her actions impact corporate objectives, and uses data to make smart decisions. Whether you're leading a department team or running your own company, a strategic leader clearly propels business performance.
Building a ladder to strategic leadership: Stephen R. Covey famously explained strategic leadership via the metaphor of workers clearing a jungle. The strategic leader was able to climb a tree and tell everybody they were laboring in the wrong jungle. In this book you will start out on the jungle floor and build a ladder to give you that strategic view over the tops of the trees. You'll learn how to:
• Develop your strategic skills • Set meaningful direction • Build a strategic plan • Make decisions to win
Proven approach to strategic leadership: You'll get the training straight from the personal career journeys of two business women who have decades of experience and education. They come together to create a proven approach to understanding the big picture of what your organization is trying to accomplish and how to be an effective leader.
© 2019 Vibrance Press (Audiobook): 9781624616907
© 2018 Mango Media (Ebook): 9781633537859
Release date
Audiobook: 29 August 2019
Ebook: 15 August 2018
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