How To Start A Cult: Be bold, building belonging and attract a band of devoted followers to your brand

Jody Raynsford's book, How to Start a Cult, is a multiple Amazon best-seller and was finalist at the Business Book Awards 2022. Fast becoming a cult classic in itself, the book reveals why brands need to forget about brand loyalty and shift to thinking about building their business or brand on a force far more powerful: belonging.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

As a brand strategist (and accidental cult leader), Jody pulls back the curtain on how to transform the relationship with your audience from thinking of you as a "meh" brand to an "oh-my-god-I-love-this-please-take-all-my-money" brand.

When you listen to How to Start a Cult, you will discover:

• How to stand out, win attention, and keep your audience coming back for more. • How to go deep with your audience to build momentum and magnetically attract the right people to your tribe. • How to build genuine belonging and a devoted following that makes you immune from competition.

But on one condition: you have to be brave, bold, and different. This approach isn’t for vanilla, forgettable brands that don’t stand for anything and don’t want to change.

Narrated by the author, this audiobook is very different from any other business book you've heard. And it contains a few naughty words, so please listen appropriately.

© 2025 Raynsford Education (Audiobook): 9798347730520

Release date

Audiobook: 26 January 2025