Breakthrough Ideas

Breakthrough Ideas examines the origin and impact of revolutionary concepts that have reshaped industries and redefined our world. It blends business strategy with historical analysis to explore how these disruptive innovations, often initially resisted, catalyze significant shifts across technology, economics, and management. The book reveals that true innovation isn't about incremental refinement but fundamentally altering the rules, requiring vision, courage, and adaptability.

By examining the historical and social context, the book highlights the interplay between disruptive ideas and established structures, showcasing the dynamics of creative destruction.

The book begins by introducing foundational concepts, such as disruptive innovation and first-principles thinking, to provide a theoretical framework. It then explores case studies, analyzing technology like the internet and management concepts like lean manufacturing. Each study examines the idea's roots, implementation, evolution, and broader consequences. The analysis draws upon historical archives, industry reports, and first-hand accounts to understand market dynamics and organizational behavior.

Ultimately, Breakthrough Ideas provides a framework for identifying and implementing innovative solutions. It distinguishes itself by presenting a holistic view of innovation and empowers readers to challenge assumptions and create meaningful change.

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อีบุ๊ก : 20 กุมภาพันธ์ 2568