Growth Metrics For Free Mobile Apps: Unlocking Engagement And Revenue

GROWTH METRICS FOR FREE MOBILE APPS

UNLOCKING ENGAGEMENT AND REVENUE

(ANALYTICS & DATA)

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

Understanding The Free Mobile App Business Model

The Lean Analytics Approach For Mobile Applications

Mobile App Monetization: Beyond Downloads

User Acquisition: Downloads, App Store Visibility, And Initial Engagement

Mobile Customer Acquisition Cost (Cac) And Its Challenges

Measuring Engagement And Stickiness In Mobile Apps

Understanding And Reducing Mobile App Churn

Revenue Per User: Arpu, Arpdau, And Arppu Deep Dive

Segmenting Your Mobile App Users: Minnows, Dolphins, And Whales

The Viral Engine: Strategies For User-Generated Growth

Leveraging Ratings And Reviews For Mobile App Growth

Mobile Customer Lifetime Value (Clv): The Long-Term View

Experimentation And Iteration In The Mobile App Ecosystem

Growth Hacking Your Mobile App With Leading Indicators

Scaling And Sustaining Your Free Mobile App Business

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