This booklet contains a talk that Frank Bettger used to give before our classes in New York. When he wrote the book entitled How I Raised Myself From Failure to Success in Selling, he used and expanded this talk for a chapter of his book. May I suggest to all salesmen taking our course that you borrow a copy from your public library. Better still, buy a copy at your local bookstore or send your order direct to the publisher. How I Learned the Secrets of Success in Selling is an inspiring book, a practical book. I can recommend it with enthusiasm. When I started out to sell I would gladly have walked from Chicago to New York to get a copy of this book if it had been available at that time. That statement may sound like an exaggeration, but I mean it literally.

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