ธุรกิจ เศรษฐศาสตร์
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
© 2023 Business Expert Press (อีบุ๊ก ): 9781637424315
วันที่วางจำหน่าย
อีบุ๊ก : 21 กุมภาพันธ์ 2566
แท็ก
ธุรกิจ เศรษฐศาสตร์
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
© 2023 Business Expert Press (อีบุ๊ก ): 9781637424315
วันที่วางจำหน่าย
อีบุ๊ก : 21 กุมภาพันธ์ 2566
แท็ก
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