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Simple Marketing for Smart People: The one question you need to win customers without gimmicks, hype, or hard selling

4 การให้คะแนน

4.3

ระยะเวลา
3H 51นาที
ภาษา
ภาษาอังกฤษ
Format
หมวดหมู่

ธุรกิจ เศรษฐศาสตร์

When it comes to marketing, simple is better.

Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels.

It’s overwhelming.

As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is.

Yet, you must do marketing—it’s essential to keep your business going.

The solution is a return to simplicity.

In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.

In this book, you will learn:

• A focusing question to guide all your future marketing efforts. • Why, at its core, marketing is teaching. • How to identify the beliefs your customers need to embrace your products and services.

With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of.

Unlock the power of simplicity and embrace the smart person’s approach to marketing.

© 2024 Billy Broas (หนังสือเสียง ): 9798325248504

วันที่วางจำหน่าย

หนังสือเสียง : 17 สิงหาคม 2567

แท็ก

    คนอื่นก็สนุก...

    1. Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds Carmine Gallo
    2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
    3. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
    4. Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
    5. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
    6. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
    7. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
    8. Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
    9. Contagious: Why Things Catch On Jonah Berger
    10. The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
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    13. Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Russell Brunson
    14. The Go-Giver: A Little Story About a Powerful Business Idea John Mann
    15. Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
    16. Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Matt Abrahams
    17. 22 Immutable Laws of Branding Al Ries
    18. Blue Ocean Strategy W. Chan Kim
    19. The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Michael Lennington
    20. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
    21. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
    22. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
    23. Noise Daniel Kahneman
    24. Good to Great Jim Collins
    25. Built to Last: Successful Habits of Visionary Companies Jim Collins
    26. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
    27. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
    28. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
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    30. Hyperfocus: How to Work Less and Achieve More Chris Bailey
    31. How To Win Friends And Influence People Dale Carnegie
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    33. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
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    36. Laziness Does Not Exist Devon Price
    37. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
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