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#1 Product-market fit is the process of determining if a product is well-suited for its market. It is one of the most important Lean Startup principles, and this playbook will teach you how to achieve it.

#2 Product-market fit is when your product creates significant customer value. It is achieved when your product meets real customer needs and does so in a way that is better than the alternatives.

#3 The Product-Market Fit Pyramid is a hierarchical model that decomposes product-market into its five key components. Each layer of the pyramid depends on the layer immediately beneath it. Product-market fit lies between the top and bottom sections of the pyramid.

#4 The pyramid separates the market into its two components: the target customers and their needs. The needs layer is above the target customers layer in the model because it’s their needs that are relevant to achieving product-market fit.

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