Summary of How to Assess and Measure Business Innovation by Magnus Penker, Sten Jacobson and Peter Junermark

The members of the Innovation 360 Group consulting firm, Magnus Penker, Peter Junermark and Sten Jacobson, analyzed more than 1,000 companies in more than 60 countries to build an extensive database on innovation. They examine their respondents’ insights on how – and why – innovation projects prosper or fail. They use charts, lists and illustrations to organize their discussion of the tools available to you for measuring and managing innovation. Their analysis of the nature of innovation may challenge the uninitiated, but their data and suggestions are clear. getAbstract recommends this thoughtful, research-based work to all executives who manage innovation projects.

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