Summary of Joseph Sugarman's The Adweek Copywriting Handbook

Please note: This is a companion version & not the original book.

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#1 Read the book. It’s very short and it will teach you the principles of successful direct response copywriting.

#2 The best copywriters in the world are those who are curious about life, read a lot, have many hobbies, like to travel, and have a variety of interests. They hunger for experience and knowledge, and they are great listeners.

#3 If you want to write copy, read the books. If you want to be a copywriter, have many interests, experience life, and not be afraid of failure, then you have the makings of a great copywriter.

#4 The more you have stored in your brain from experiences and knowledge, and the more you are able to interrelate that knowledge and come up with new combinations of old material, the more powerful your capabilities as a copywriter will be.

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