Summary of Tien Tzuo & Gabe Weisert's Subscribed

Please note: This is a companion version & not the original book. Book Preview:

#1 Digital transformation is a very vague term. It can mean everything or nothing. It is the process of achieving outcomes for clients instead of just selling them equipment. This allows companies like GE and IBM to remain on the Fortune 500 list.

#2 The companies that have made the most progress in recent years are those that have recognized that we now live in a digital world, and that customers are different. They have transformed to meet these changes.

#3 The product economy has been around for about 120 years. It was first introduced in 1913 when Henry Ford’s first moving assembly line went into operation. The assembly line was a metaphor for how a company’s product can dictate its supply chains, manufacturing processes, distribution channels, and management layer.

#4 Around twenty years ago, corporate America woke up to the fact that all this relentless focus on productivity was coming at a cost: the relationship between the vendor and the customer. So they set up customer service departments to address this problem.

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