Summary - This Is Marketing: Based On The Book By Seth Godin

SUMMARY

THIS IS MARKETING

BASED ON THE BOOK BY SETH GODIN

SUMMARY WRITTEN BY: BRIEF BOOKS PUBLISHING

CONTENT

The Shift in Marketing

Learning to See

Marketing Changes People

The Smallest Viable Market

In Search of “Better”

Beyond Commodities

The Canvas of Dreams and Desires

Trust, Tension, and Forward Motion

Semiotics, Reaching, and Pricing

General Analysis

ABOUT THE ORIGINAL BOOK

"This Is Marketing" by Seth Godin redefines marketing as an act of empathy and service, moving away from outdated notions of mass outreach and interruption. The book delves into the crucial practice of truly seeing your audience, emphasizing the power of focusing on the smallest viable market and understanding their unique worldviews. Godin explores how effective marketing creates change by telling resonant stories, building genuine connections, and offering valuable experiences that align with people's aspirations and needs. The core idea revolves around earning trust and permission to engage with those you seek to serve, ultimately aiming to make a meaningful difference in their lives.

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