The Midrange Theory: Basketball’s Evolution in the Age of Analytics

At its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a "good" shot?

The concept of basketball "analytics" has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange.

In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former director of basketball research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers urge us toward thinking about it in new ways.

● Why some players succeed in the playoffs while others don't

● How NBA teams think about constructing their rosters through the draft and free agency

● The difficulty in measuring defensive achievement

From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.

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