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ก้าวเข้าสู่โลกแห่งเรื่องราวอันไม่มีที่สิ้นสุด

ฟังและอ่าน

John Lowry

Read by the author with an audiobook-exclusive conversation between the author and Donald Miller, creator of StoryBrand!

Negotiators might be born, but great negotiators are made.

This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes.

The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation. Through case studies, illustrations, exercises, and personal stories, Lowry shows how to:

Make strategic decisions • – move from doing what is comfortable to doing what is most strategic.
Manage the process • – carefully balance the urge to compete with the need to collaborate.
Deliver the deal • – fine-tune the negotiation process to achieve the desired outcome.

 

This book makes it easy to join the ranks of leaders who have experienced unprecedented success by making negotiation simple.

Figures, diagrams, forms, and an assessment are included in the audiobook companion PDF download.

Donald Miller

HarperCollins Leadership

Made Simple Series

Negotiation Made Simple: A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

Is this blue book more valuable than a business degree?

Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing.

It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.

New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value.

Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.

Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.

These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, listeners will be introduced to the nine areas where truly successful leaders and their businesses excel:

 • Character: What kind of person succeeds in business?
 • Leadership: How do you unite a team around a mission?
 • Personal Productivity: How can you get more done in less time?
 • Messaging: Why aren’t customers paying more attention?
 • Marketing: How do I build a sales funnel?
 • Business Strategy: How does a business really work?
 • Execution: How can we get things done?
 • Sales: How do I close more sales?
 • Management: What does a good manager do?

Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.

Take things further: If you want to be worth more as a business professional, listen to each daily entry and follow along with the free videos that will be sent to you after you buy the book.

Accompanying figures are available in the audiobook companion PDF download.

Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More