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Cover for 创客时代：从创意到生意
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创客时代：从创意到生意

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Language
Chinese
Format
Category

Self-help & Personal development

Description： 基于对百名创客、数十家创新企业的调研，系统梳理了 "创意落地为商业" 的全流程。全书以 "互联网全球化 + 大众创业" 为背景，从创意孵化、资金筹措、团队搭建、低成本营销四个核心维度展开：例如如何通过 "痛点挖掘 + 小成本试错" 验证创意可行性，如何利用众筹、政府创业补贴解决启动资金，如何搭配 "技术 + 运营 + 市场" 的初创团队，以及如何通过社交媒体实现零预算传播。书中还附录了国家创业扶持政策，并结合文创、科技等领域的创客案例，强调 "每一步精准把控" 的方法论。本书不仅是创业指导书，更揭示了创客经济 "自下而上创新、个性化定制" 的产业变革逻辑，适合怀揣创意的创业者与关注创新经济的读者。

© 2025 中视视界/SJPUBLISH (Ebook): 9787517115946

Release date

Ebook: November 18, 2025

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