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Cover for 参与感营销：互联网营销手册实践版
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参与感营销：互联网营销手册实践版

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Language
Chinese
Format
Category

Economy & Business

Description： 以小米 "4 年 600 亿" 的商业奇迹为核心案例，拆解了 "参与感式营销" 的底层逻辑。全书围绕 "为粉丝而生""专注""极致""口碑" 四大维度，结合小米论坛运营、用户共创产品等真实案例，详解如何通过 "三三法则"（三个战略：专注、极致、口碑；三个战术：社交媒体、事件营销、用户社群）构建用户深度参与的品牌生态。书中不仅解析了小米 "让用户成为品牌共建者" 的策略，还拓展了跨界营销、自媒体运营等实战方法，既适合互联网企业从业者参考，也为传统品牌转型提供了可落地的路径。作为 "互联网营销实践手册"，其内容兼具理论框架与实操细节，是理解移动互联网时代用户思维的代表性作品之一。

© 2025 中视视界/SJPUBLISH (Ebook): 9787564099824

Release date

Ebook: November 18, 2025

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