Subscribe Now

Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 1 million titles
  • Exclusive titles + Storytel Originals
  • 7 days free trial, then €9.99/month
  • Easy to cancel anytime
Subscribe Now
Details page - Device banner - 894x1036
Cover for 參與感營銷：互聯網行銷手冊實踐版: 繁體中文版
Subscribe Now

參與感營銷：互聯網行銷手冊實踐版: 繁體中文版

Subscribe Now
Language
Chinese
Format
Category

Economy & Business

Description： 以小米 "4 年 600 億" 的商業奇跡為核心案例，拆解了 "參與感式行銷" 的底層邏輯。全書圍繞 "為粉絲而生""專注""極致""口碑" 四大維度，結合小米論壇運營、用戶共創產品等真實案例，詳解如何通過 "三三法則"（三個戰略：專注、極致、口碑；三個戰術：社交媒體、事件行銷、用戶社群）構建用戶深度參與的品牌生態。書中不僅解析了小米 "讓用戶成為品牌共建者" 的策略，還拓展了跨界行銷、自媒體運營等實戰方法，既適合互聯網企業從業者參考，也為傳統品牌轉型提供了可落地的路徑。作為 "互聯網行銷實踐手冊"，其內容兼具理論框架與實操細節，是理解移動互聯網時代用戶思維的代表性作品之一。

© 2025 中视视界/SJPUBLISH (Ebook): 4069829132718

Release date

Ebook: November 18, 2025

Start with these

View all titles
  1. Fourth Wing (1 of 2) [Dramatized Adaptation]: The Empyrean 1
    Fourth Wing (1 of 2) [Dramatized Adaptation]: The Empyrean 1 Rebecca Yarros
    4.7
  2. Fourth Wing (2 of 2) [Dramatized Adaptation]: The Empyrean 1
    Fourth Wing (2 of 2) [Dramatized Adaptation]: The Empyrean 1 Rebecca Yarros
    4.7
  3. Harry Potter and the Philosopher's Stone
    Harry Potter and the Philosopher's Stone J.K. Rowling
    4.7
  4. Quicksilver: The Fae & Alchemy Series, Book 1
    Quicksilver: The Fae & Alchemy Series, Book 1 Callie Hart
    4.4
  5. A Court of Thorns and Roses (1 of 2) [Dramatized Adaptation]: A Court of Thorns and Roses 1
    A Court of Thorns and Roses (1 of 2) [Dramatized Adaptation]: A Court of Thorns and Roses 1 Sarah J. Maas
    4.2
  6. A Court of Thorns and Roses (2 of 2) [Dramatized Adaptation]: A Court of Thorns and Roses 1
    A Court of Thorns and Roses (2 of 2) [Dramatized Adaptation]: A Court of Thorns and Roses 1 Sarah J. Maas
    4.3
  7. The Housemaid: An absolutely addictive psychological thriller with a jaw-dropping twist
    The Housemaid: An absolutely addictive psychological thriller with a jaw-dropping twist Freida McFadden
    4.2
  8. Fourth Wing
    Fourth Wing Rebecca Yarros
    4.6
  9. The Summer I Turned Pretty
    The Summer I Turned Pretty Jenny Han
    4.1
  10. Powerless: TikTok Made Me Buy It! The epic romantasy series taking the world by storm!
    Powerless: TikTok Made Me Buy It! The epic romantasy series taking the world by storm! Lauren Roberts
    4
  11. The Awakening [Dramatized Adaptation]: Zodiac Academy 1
    The Awakening [Dramatized Adaptation]: Zodiac Academy 1 Susanne Valenti
    4
  12. House of Earth and Blood (1 of 2) [Dramatized Adaptation]: Crescent City 1
    House of Earth and Blood (1 of 2) [Dramatized Adaptation]: Crescent City 1 Sarah J. Maas
    4.3
  13. The Tenant
    The Tenant Freida McFadden
    3.9
  14. The Fellowship of the Ring
    The Fellowship of the Ring J. R. R. Tolkien
    4.8
  15. The Wolf King
    The Wolf King Lauren Palphreyman
    4.2

This is why you’ll love Storytel

  • Listen and read without limits

  • 800 000+ stories in 40 languages

  • Kids Mode (child-safe environment)

  • Cancel anytime

Unlimited stories, anytime

Unlimited

Listen and read as much as you want

9.99 € /month

7 days free

  • Offline Mode

  • Kids Mode

  • Cancel anytime

Try now
Company
Explore
Useful links
Language and region

  • English

  • International

  • app_store_button
  • google_play_button
Follow us