Summary of Dan Sullivan and Dr. Benjamin Hardy's Who Not How IRB Media
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Get the Summary of Mike Michalowicz's Profit First in 20 minutes.
Please note: This is a summary & not the original book.
Original book introduction: Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
© 2021 IRB Media (Ebook): 9781952482694
Release date
Ebook: January 23, 2021
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