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BUILD A BUSINESS THAT SURVIVES CONTACT WITH REALITY

You already have the spark: a business idea that feels like it could rattle your industry. But the real challenge isn’t inspiration—it’s execution. Turning that raw “aha” into something validated, funded, organized, sold, and scaled (without melting your brain) is where most founders get humbled fast.

This book is your end-to-end field manual for building a real venture—from idea and product development, to market and competition analysis, finance and funding, operations and management, sales and customer relations, team building and HR, and the mindset that keeps you steady when the seas get weird.

Here’s what you’ll actually build as you read: • A validated concept grounded in real customer pain points—so you’re not “building in the dark.” • A lean MVP plan that prevents feature creep and gets you to feedback faster. • A clear differentiator (USP) and a competitive map that shows where you can win. • A funding and financial backbone: budgets, forecasts, burn-rate awareness, break-even thinking, and smarter deal conversations. • Repeatable operations: SOPs, workflow clarity, and practical ways to use Agile/Kanban/Lean to keep work moving. • A sales engine: funnels, objection handling, CRM thinking, and metrics that reveal where leads drop off. • Customer loyalty systems: onboarding, retention, feedback loops, and turning happy buyers into advocates. • A team that doesn’t crumble under pressure: values-driven culture, performance metrics, reviews, rewards, and remote-team clarity built on trust.

And you’re not just reading theory. Each chapter pushes you into action with drills, exercises, and templates—like SOP checklists, financial projection sheets, interview scripts, and sales pipeline maps—so you can implement immediately.

If you’re done with fluffy “hustle” slogans and you want a practical compass for the entire startup voyage, this is the guide you’ll keep within arm’s reach.

© 2025 JNR Publishing (Ebook): 6610001128449

Release date

Ebook: December 22, 2025