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Cover for ملخص كتاب مشترك: لماذا نموذج الاشتراك هو مستقبل شركتك وماذا تفعل جيال ذلك؟
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ملخص كتاب مشترك: لماذا نموذج الاشتراك هو مستقبل شركتك وماذا تفعل جيال ذلك؟

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Duration
0H 19min
Language
Arabic
Format
Category

Economy & Business

يتناول هذا الكتاب عرض ومناقشة موجة التغير التي شهدها الاقتصاد العالمي منذ عدة سنوات، المتمثلة في نموذج اقتصاد الاشتراك. في الماضي، كانت الشركات تقدم خدماتها في شكل سلع أو حلول برمجية إلى جمهور لا تربطها به أي علاقة مباشرة، تغير هذا الوضع ولم يعد امتلاك السلعة من أولويات المستهلك لكنه أصبح مهتمًا بمستوى الخدمة المقدمة التي يدفع اشتراكًا شهريًا أو سنويًا للحصول عليها

© 2023 Sahla Books (Audiobook): 9780769185040

Release date

Audiobook: December 4, 2023

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