5
Economie & Zakelijk
How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
“Award-winning Pixar storyteller, artist, and writer Matthew Luhn has a message for CEOs, marketers, and business professionals: to capture your audience’s attention, you need to hook them with a great story.” —Seattlepi.com
© 2018 Morgan James Publishing (Ebook): 9781642790214
Publicatiedatum
Ebook: 7 augustus 2018
5
Economie & Zakelijk
How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!
“Award-winning Pixar storyteller, artist, and writer Matthew Luhn has a message for CEOs, marketers, and business professionals: to capture your audience’s attention, you need to hook them with a great story.” —Seattlepi.com
© 2018 Morgan James Publishing (Ebook): 9781642790214
Publicatiedatum
Ebook: 7 augustus 2018
Onbeperkte toegang tot een oneindige bibliotheek vol verhalen - allemaal in 1 app.
Gebaseerd op 1 beoordelingen
Inspirerend
Zet je aan tot denken
Motiverend
Download de app om deel te nemen aan het gesprek en beoordelingen toe te voegen.
Nederlands
België