On average, companies spend over one-quarter of their promotional budget on content marketing and it is forecasted to be a $200 billion industry by 2019. But content alone can't bring in new customers--readers need a strategy and The Content Marketing Handbook helps them create it.

Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns. Robert Bly has written more than 90 books and has sold more than 240k copies Includes resources to help readers understand copyright basics and source public domain content.