Пробвайте сега

Слушайте и четете неограничено

Открийте безкрайна вселена от истории

  • Над 500,000 заглавия на 6 езика
  • Детски режим - безопасна зона за деца
  • Нови книги всяка седмица и ексклузивни заглавия
  • Офлайн режим
Пробвайте Storytel
BG - Details page - Device banner - 894x1036
Cover for Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands
Пробвайте Storytel

Hacking The Human Mind: The behavioral science secrets behind 17 of the world's best brands

Пробвайте Storytel
1 отзив

4

Продължителност
5 Ч. 14 мин.
Езици
Английски
Формат
Категория

Бизнес и икономика

'A book for the ages.' —Rory Sutherland, Author, Alchemy

How did the world's best brands get so big?

They had more than great products — they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.

And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.

© 2025 Harriman House (Аудиокнига): 9781804093214

Дата на излизане

Аудиокнига: 30 септември 2025 г.

Тагове

Другите харесаха също...

  1. A CEO for All Seasons: Mastering the Cycles of Leadership
    A CEO for All Seasons: Mastering the Cycles of Leadership Scott Keller
  2. How to Be Bold: The Surprising Science of Everyday Courage
    How to Be Bold: The Surprising Science of Everyday Courage Ranjay Gulati
  3. The Seven Tensions of Negotiation: Breathe and Let the Opposition Make the Tough Decisions
    The Seven Tensions of Negotiation: Breathe and Let the Opposition Make the Tough Decisions Cash Nickerson
  4. The New Rules of Investing: Essential Wealth Strategies for Turbulent Times
    The New Rules of Investing: Essential Wealth Strategies for Turbulent Times Richard C. Morais
  5. Never Lead Alone: 10 Shifts from Leadership to Teamship
    Never Lead Alone: 10 Shifts from Leadership to Teamship Keith Ferrazzi
  6. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
    The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd Allan Dib
  7. Get Better at Anything: 12 Maxims for Mastery
    Get Better at Anything: 12 Maxims for Mastery Scott H. Young
  8. Taming Your Money Monster: Nine Paths to Money Mastery with the Enneagram
    Taming Your Money Monster: Nine Paths to Money Mastery with the Enneagram Doug Lynam
  9. The Skill Code: How to Save Human Ability in an Age of Intelligent Machines
    The Skill Code: How to Save Human Ability in an Age of Intelligent Machines Matt Beane
  10. Attitude Is Your Superpower: How to Create Incredible Life-Changing Success
    Attitude Is Your Superpower: How to Create Incredible Life-Changing Success Eduardo Clemente
  11. Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
    Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal Jeb Blount
  12. Click: How to Make What People Want
    Click: How to Make What People Want Jake Knapp
  13. The Founder's Mentality: How to Overcome the Predictable Crises of Growth
    The Founder's Mentality: How to Overcome the Predictable Crises of Growth James Allen
  14. The Happiness Files: Insights on Work and Life by Arthur C. Brooks
    The Happiness Files: Insights on Work and Life by Arthur C. Brooks Arthur C. Brooks
  15. The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
    The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work Steven Kramer
  16. The Best of Radical Candor, Vol. 1: Get Stuff Done
    The Best of Radical Candor, Vol. 1: Get Stuff Done Kim Scott
  17. Take Command
    Take Command Michael A. Crom
  18. Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot
    Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Matt Abrahams
  19. Buy What You Love Without Going Broke: Transform Your Spending and Get More of What Money Can’t Buy
    Buy What You Love Without Going Broke: Transform Your Spending and Get More of What Money Can’t Buy Jen Smith
  20. The Power of Mattering: How Leaders Can Create a Culture of Significance
    The Power of Mattering: How Leaders Can Create a Culture of Significance Zach Mercurio
  21. Time Anxiety: The Illusion of Urgency and a Better Way to Live
    Time Anxiety: The Illusion of Urgency and a Better Way to Live Chris Guillebeau
  22. Summary of Shane Parrish's Clear Thinking
    Summary of Shane Parrish's Clear Thinking IRB Media
  23. What Do You Really Want?: 7 Questions That Can Unlock the Answers to a Life Full of Abundance, Meaning, and Connection
    What Do You Really Want?: 7 Questions That Can Unlock the Answers to a Life Full of Abundance, Meaning, and Connection Cayla Craft
  24. Master of Change: How to Excel When Everything Is Changing – Including You
    Master of Change: How to Excel When Everything Is Changing – Including You Brad Stulberg
  25. The Sweaty Startup: How to Get Rich Doing Boring Things
    The Sweaty Startup: How to Get Rich Doing Boring Things Nick Huber
  26. You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation
    You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Herb Cohen
  27. Summary of Bob Iger's The Ride of a Lifetime
    Summary of Bob Iger's The Ride of a Lifetime IRB Media
  28. The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work
    The AI-Savvy Leader: Nine Ways to Take Back Control and Make AI Work David De Cremer
  29. Notes on Being a Man
    Notes on Being a Man Scott Galloway
  30. ADHD Money
    ADHD Money Tina Mathams
  31. Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything
    Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything Matt Britton
  32. Glad We Met: The Art and Science of 1:1 Meetings
    Glad We Met: The Art and Science of 1:1 Meetings Dr. Steven G. Rogelberg
  33. How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority
    How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority Clay Scroggins
  34. Forget That!: 22 Lessons You Must Unlearn to Succeed
    Forget That!: 22 Lessons You Must Unlearn to Succeed Roger Flax PhD
  35. The PARA Method: Simplify, Organize, and Master Your Digital Life
    The PARA Method: Simplify, Organize, and Master Your Digital Life Tiago Forte
  36. The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict
    The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict The Arbinger Institute
  37. Move Fast & Fix Things: The Trusted Leader's Guide to Solving Hard Problems
    Move Fast & Fix Things: The Trusted Leader's Guide to Solving Hard Problems Anne Morriss
  38. Act Like a Leader, Think Like a Leader
    Act Like a Leader, Think Like a Leader Herminia Ibarra
  39. Humble Leadership, Second Edition: The Power of Relationships, Openness, and Trust
    Humble Leadership, Second Edition: The Power of Relationships, Openness, and Trust Edgar H. Schein
  40. Building AI-Powered Products: The Essential Guide to AI and GenAI Product Management
    Building AI-Powered Products: The Essential Guide to AI and GenAI Product Management Dr. Marily Nika
  41. The First-Time Manager: HR
    The First-Time Manager: HR Paul Falcone
  42. Uptime: A Practical Guide to Personal Productivity and Wellbeing
    Uptime: A Practical Guide to Personal Productivity and Wellbeing Laura Mae Martin
  43. Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals • Revised and Updated
    Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals • Revised and Updated Michael Hyatt
  44. Summary of Will Guidara's Unreasonable Hospitality
    Summary of Will Guidara's Unreasonable Hospitality IRB Media
  45. The Almanack of Naval Ravikant: A Guide to Wealth and Happiness
    The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Eric Jorgenson
  46. Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
    Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI Rodney Zemmel
  47. The Google Model: Managing Continuous Innovation in a Rapidly Changing World
    The Google Model: Managing Continuous Innovation in a Rapidly Changing World Annika Steiber
  48. How to Make Money in Any Market
    How to Make Money in Any Market James J. Cramer
  49. Be a Disruptor: Streetwise Lessons for Entrepreneurs—From the Mob to Mandates
    Be a Disruptor: Streetwise Lessons for Entrepreneurs—From the Mob to Mandates Stratis Morfogen
  50. Knowing Enough: A Conversation About Money and Life and Figuring Out What to Do with Yours
    Knowing Enough: A Conversation About Money and Life and Figuring Out What to Do with Yours William Bernstein
  51. The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way
    The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way Jonathan Goodman
  52. The Leap to Leader: How Ambitious Managers Make the Jump to Leadership
    The Leap to Leader: How Ambitious Managers Make the Jump to Leadership Adam Bryant
  53. The First Rule of Mastery: Stop Worrying about What People Think of You
    The First Rule of Mastery: Stop Worrying about What People Think of You Michael Gervais, PhD
  54. Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)
    Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition) Ann Handley
  55. Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface (Revised)
    Act Like a Leader, Think Like a Leader, Updated Edition of the Global Bestseller, With a New Preface (Revised) Herminia Ibarra
  56. Summary of Shane Parrish's The Great Mental Models
    Summary of Shane Parrish's The Great Mental Models IRB Media
  57. Summary of Codie Sanchez’s Main Street Millionaire
    Summary of Codie Sanchez’s Main Street Millionaire IRB Media
  58. How To Live An Extraordinary Life
    How To Live An Extraordinary Life Anthony Pompliano
  59. The Joys Of Compounding: The Passionate Pursuit of Lifelong Learning
    The Joys Of Compounding: The Passionate Pursuit of Lifelong Learning P. Mathai Abraham
  60. Think Like a Warrior: The Five Inner Beliefs That Make You Unstoppable
    Think Like a Warrior: The Five Inner Beliefs That Make You Unstoppable Darrin Donnelly
  61. How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
    How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be Cass R. Sunstein
  62. The Money School: 12 Simple Lessons to Master Financial Markets and Investing
    The Money School: 12 Simple Lessons to Master Financial Markets and Investing Nicole Lapin
  63. Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love
    Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love Chase Jarvis
  64. Reset: How to Change What's Not Working
    Reset: How to Change What's Not Working Dan Heath
  65. AI Engineering: Building Applications with Foundation Models
    AI Engineering: Building Applications with Foundation Models Chip Huyen
  66. The Deals of Warren Buffett Volume 4: Making the World's Most Respected Company
    The Deals of Warren Buffett Volume 4: Making the World's Most Respected Company Glen Arnold
  67. Indispensable: The No Bullsh*t Guide to Career Success
    Indispensable: The No Bullsh*t Guide to Career Success Chris Hirst
  68. The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life
    The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life Sahil Bloom
  69. No Stopping You!: How to Win the Game of Life
    No Stopping You!: How to Win the Game of Life Roger Flax PhD
  70. Radical Respect: Lessons on how to work together better from the bestselling author of Radical Candor
    Radical Respect: Lessons on how to work together better from the bestselling author of Radical Candor Kim Scott
  71. I Declare War: Audio Bible Studies: Four Keys to Winning the Battle with Yourself
    I Declare War: Audio Bible Studies: Four Keys to Winning the Battle with Yourself Levi Lusko
  72. Deep Listening: Transform Your Relationships with Family, Friends, and Foes
    Deep Listening: Transform Your Relationships with Family, Friends, and Foes Emily Kasriel

Другите започват с тези

Вижте всички заглавия
  1. Мамник - E1
    Мамник - E1 Васил Попов
    4.7
  2. По ръба
    По ръба Люси Елеазар
    4.6
  3. Лехуса
    Лехуса Васил Попов
    4.6
  4. Вирусът на паниката: Подкаст на Мадлен Алгафари S01E01
    Вирусът на паниката: Подкаст на Мадлен Алгафари S01E01 Мадлен Алгафари
    4.9
  5. Чук и Пук
    Чук и Пук Турбьорн Егнер
    4.7
  6. Аждер
    Аждер Васил Попов
    4.6
  7. Стаята на пеперудите
    Стаята на пеперудите Лусинда Райли
    4.7
  8. Подсъзнанието може всичко
    Подсъзнанието може всичко Джон Кехоу
    4.7
  9. Четирите споразумения: Толтекска книга на мъдростта
    Четирите споразумения: Толтекска книга на мъдростта Дон Мигел Руис
    4.6
  10. Цар Лъв
    Цар Лъв Disney Books
    4.7
  11. Малкият принц
    Малкият принц Антоан дьо Сент-Екзюпери
    4.4
  12. Глюкозната революция
    Глюкозната революция Джеси Инчауспе
    4.7
  13. Пациент 488
    Пациент 488 Никола Бьогле
    4.6
  14. За петата ракия или колко е хубав животът
    За петата ракия или колко е хубав животът Георги Бърдаров
    4.8
  15. Богат татко, беден татко: Актуализиран за съвременния свят и с 9 нови обучителни раздела
    Богат татко, беден татко: Актуализиран за съвременния свят и с 9 нови обучителни раздела Робърт Кийосаки
    4.4

Избери своя абонамент:

  • Над 500,000 заглавия на 6 езика

  • Нови книги всяка седмица и ексклузивни заглавия

  • Детски режим - безопасна зона за деца

  • Офлайн режим

Най-популярен

Unlimited

Най-добрият избор. Открийте хиляди незабравими истории.

8.69 € | 16.99 лв. /30 дни

60% отстъпка

  • Избирайте от хиляди заглавия

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте сега

Unlimited Годишен

33% отстъпка от месечния абонамент. Избирайте от хиляди заглавия.

69.53 € | 135.99 лв. /година

12 месеца на цената на 8

  • Избирайте от хиляди заглавия

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family 2 профила

Споделете историите със семейството или приятелите си.

12.78 € | 24.99 лв. /30 дни

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family 3 профила

Споделете историите със семейството или приятелите си.

14.99 € | 29.32 лв. /30 дни

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно
Компания
Разгледайте
Полезни линкове
Език и регион

  • Български

  • България

  • app_store_button
  • google_play_button
Следвайте ни