Слушайте и четете с 50% отстъпка за 3 месеца

Открийте безкрайна вселена от истории

  • Слушайте и четете неограничено
  • Над 500 000 заглавия
  • Ексклузивни и Storytel Original заглавия
  • Можете да прекратите лесно по всяко време
Пробвайте Storytel
BG - Details page - Device banner - 894x1036

Summary of B. Joseph Pine II & James H. Gilmore's The Experience Economy, With a New Preface by the Authors

Език
Английски
Format
Категория

Бизнес и икономика

Please note: This is a companion version & not the original book.

#1 The actions of individual entrepreneurs prove the point that goods and services are no longer enough to foster economic growth and create new jobs. To realize revenue growth and increased employment, the staging of experiences must be pursued as a distinct form of economic output.

#2 The Geek Squad, a company that provides computer support, exemplifies the experience economy. The thematic costuming integral to the Geek Squad being the Geek Squad demonstrates the tangible value that can be created by treating services as the stage and goods as the props for staging engaging experiences.

#3 The economic doldrums experienced by much of the developed world after the 2008 financial crisis were caused by a failure to experientially innovate like each of these companies. The Industrial Economy has had its day.

#4 Four value-creating opportunities stand out regarding goods. First, more offerings should be mass customized: what is needed is not more production of physical goods, but more innovative methods for making those goods. Second, more companies should direct their employees to act.

© 2022 IRB Media (Е-книга): 9781669387497

Дата на публикуване

Е-книга: 19 април 2022 г.

Другите харесаха също...

  1. The Experience Economy, Updated Edition James H. Gilmore
  2. Summary of Matthew Dixon's The Effortless Experience IRB Media
  3. Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand Kelly McDonald
  4. Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
  5. Digital Customer Service: Transforming Customer Experience for An On-Screen World Rick Delisi
  6. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  7. Contagious: Why Things Catch On Jonah Berger
  8. X: The Experience When Business Meets Design Brian Solis
  9. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  10. The Experience Economy James H. Gilmore
  11. Customer Experience For Dummies Roy Barnes
  12. Transform Customer Experience: How to achieve customer success and create exceptional CX Isabella Villani
  13. Infinite Possibility: Creating Customer Value on the Digital Frontier Kim C. Korn
  14. ABCs of Extraordinary Service Mark Sanborn
  15. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  16. The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers Mante Kvedare
  17. Marketing 5.0: Technology for Humanity Philip Kotler
  18. How To Win Friends And Influence People Dale Carnegie
  19. Gamify: How Gamification Motivates People to Do Extraordinary Things Brian Burke
  20. unReceptive: A Better Way to Sell, Lead and Influence Tom Stanfill
  21. Customer Relationship Introbooks Team
  22. Good to Great Jim Collins
  23. Most Likely to Succeed: Preparing Our Kids for the New Innovation Era Ted Dintersmith
  24. Self Leadership and the One Minute Manager: Gain the mindset and skillset for getting what you need to succeed Ken Blanchard
  25. Summary of Joseph Campbell's The Hero with a Thousand Faces IRB Media
  26. Liminal Thinking: Create the Change You Want by Changing the Way You Think Dave Gray
  27. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  28. Bottom-Up Enterprise Madhu Viswanathan

Избери своя абонамент:

  • Над 500 000 заглавия

  • Сваляте книги за офлайн слушане

  • Ексклузивни заглавия + Storytel Original

  • Детски режим (безопасна зона за деца)

  • Лесно прекратявате по всяко време

Най-популярен

Unlimited

Най-добрият избор. Открийте хиляди незабравими истории.

7.66 € | 14.99 лв. /месец
  • 1 профил

  • Неограничен достъп

  • Избирайте от хиляди заглавия

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте сега

Unlimited Годишен

12 месеца на цената на 8. Избирайте от хиляди заглавия.

61.35 € | 119.99 лв. /година
7 дни безплатно
Спестете 33%!
  • 1 профил

  • Неограничен достъп

  • 5.11 € | 9.99 лв. на месец

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (2 акаунта)

Споделете историите със семейството или приятелите си.

11.24 € | 21.99 лв. /30 дни
  • 2 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно

Family (3 акаунта)

Споделете историите със семейството или приятелите си.

13.29 € | 25.99 лв. /30 дни
  • 3 профила

  • Неограничен достъп

  • Потопете се заедно в света на историите

  • Слушайте и четете неограничено

  • Прекратете по всяко време

Пробвайте 7 дни безплатно