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Dan S. Kennedy

Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success 

Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.

Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention.

Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse.

Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.

Entrepreneur Press

No B.S.

No B.S. Guide to Succeeding in Business by Breaking All the Rules

Kim Walsh-Phillips

GKIC, founded by Dan S. Kennedy, was recently acquired by Advantage|ForbesBooks

Kim Walsh Phillips recently successfully sold her agency Elite Digital Group and is at the helm of Powerful Professionals

Illustrated by case studies and examples, this No B. S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums

No B.S. Guide to Direct Response Social Media Marketing

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.

THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll also discover how to:

Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

TURN TIME INTO WEALTH

WARNING: This book is not for the fain of heart, fawningly polite, or desperate to be liked. This book is expressively for entrepreneurs and business owners who wear many hats—those who can't resist piling more responsibility onto his own shoulders, who has more great ideas that time and resources to take advantage of them, who runs (not walks) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."

Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

Learn how to: ACCURATELY CALCULATE THE VALUE OF YOUR TIME • —and put a meter on those consuming it
SLAY TIME VAMPIRES • —like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers
STOP 'PRODUCTIVUS INTERRUPTUS' • —master the 5 time-defense tactics
ACHIEVE MAXIMUM PRODUCTIVITY • with Psycho-Cybernetics
THE 8 NO B.S. TIME TRUTHS • never to violate despite the conspiracy against them
 • Become successful beyond your wildest dreams—
APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINETHE 10 TIME MANAGEMENT TECHNIQUES • worth using. Only 10!
FIRE YOURSELF! • Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things!

No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity

Dustin Mathews

Can One Great Presentation Make You Rich?

The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell.

Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to.

Kennedy and Mathews cover:

 The 12-Step Speaker's Formula
 A Blueprint for Creating Irresistible Offers
 The 4 Secrets of Mass Persuasion
 The 7-Minute Rule of Audience Engagement
 How to Automate Your Webinars and Your Profits
 How to Double Your Sales with a Multimedia Follow-up System

Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

Shaun Buck

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.
Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.

Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.

Learn how to:
• Apply the #1 best retention strategy (hint: it’s exclusive)
• Catch customers before they leave you
• Grow each customer’s value (and have more power in the marketplace)
• Implement the three-step customer retention formula
• Use other people’s events to get more referrals
• Create your own Customer Multiplier System
• Calculate the math and cost behind customer retention

Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.

Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.

Covers:
•How to stop being a wimp and make the switch from a passive content presence into an active conversion tool
•How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)
•Creating raving fans that create introductions to their networks
•How to move cold social media traffic into customers
•The role of paid media and how to leverage social media advertising to drive sales

No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

SELL TO THOSE WHO SPEND: Market to the Affluent

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.

THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.

Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending.

• Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples
• E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible
• Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable
• StorySelling™: Learn how to scale the affluents’ “sales wall”
• Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

What does it really take to get productivity from people and, by doing so, maximum profits for your business?

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.

In his traditional No B.S. style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee’s job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.

No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It