The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to YouRob Fitzpatrick4.5
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and ExpandedRyan Holiday4
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream CustomersGeoffrey A. Moore3.8
Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins LeadershipStephan Schiffman3.4
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd EditionJason Lemkin4.1
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingMichael Port4.3
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition IrrelevantW. Chan Kim3.7
Guerrilla Teleselling: New Unconventional Weapons and Tactics to Sell When You Can’t Be There in PersonOrvel Ray Wilson4.7