Ouça e leia

Entre em um mundo infinito de histórias

  • Ler e ouvir tanto quanto você quiser
  • Com mais de 500.000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 dias de teste gratuito, depois R$19,90/mês
  • Fácil de cancelar a qualquer momento
Assine agora
br bdp devices
4 Avaliações

4.3

Séries

1 of 158

Duração
6H 48min
Idiomas
Inglês
Format
Categoria

Economia & Negócios

Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

© 2022 Ascent Audio (Audiolivros): 9781663723260

Data de lançamento

Audiolivros: 15 de novembro de 2022

Tags

Outros também usufruíram...

  1. Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Philip Kotler
  2. Marketing 4.0: Moving from Traditional to Digital Philip Kotler
  3. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  4. Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Philip Kotler
  5. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  6. Kellogg on Marketing, 3rd Edition Philip Kotler
  7. 22 Immutable Laws of Branding Al Ries
  8. Contagious: Why Things Catch On Jonah Berger
  9. Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
  10. Blockchain: The Insights You Need from Harvard Business Review Don Tapscott
  11. The TenX Rule: The Only Difference Between Success and Failure Grant Cardone
  12. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  13. Blue Ocean Strategy W. Chan Kim
  14. How Will You Measure Your Life? Karen Dillon
  15. The Bed of Procrustes: Philosophical and Practical Aphorisms Nassim Nicholas Taleb
  16. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  17. Managing Your Career Harvard Business Review
  18. Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Philip Kotler
  19. Marketing 5.0: Technology for Humanity Philip Kotler
  20. HBR's 10 Must Reads on Organizational Resilience Harvard Business Review
  21. The Clayton M. Christensen Reader Clayton M. Christensen
  22. The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
  23. Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business Harvard Business Review
  24. Built to Last: Successful Habits of Visionary Companies Jim Collins
  25. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  26. The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
  27. The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
  28. Good to Great Jim Collins
  29. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  30. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  31. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  32. How To Win Friends And Influence People Dale Carnegie
  33. Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
  34. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  35. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  36. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  37. Eat That Frog! Third Edition: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time Brian Tracy
  38. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  39. Range: How Generalists Triumph in a Specialized World David Epstein
  40. The 33 Strategies of War Robert Greene
  41. Hyperfocus: How to Work Less and Achieve More Chris Bailey
  42. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  43. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  44. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  45. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  46. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  47. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin