Descubre un mundo infinito de historias
Negocios y finanzas
HBS professor and strategy expert Felix Oberholzer-Gee explains the fundamental underlying business and economic dynamics that lead to competitive advantage, and provides a simple tool—the Value Stick—for making better strategic decisions.
• Smart, interesting approach to strategy based on proven economic concepts. • Simple tool to measure crucial factors/forces in strategic decision-making. • Rich stories across industries, based on HBS case studies.
Audience: C-level and other senior executives involved in strategy, general managers, and a broader audience of senior managers and business people interested in strategy.
© 2021 Harvard Business Review Press (eBook ): 9781633699700
Fecha de lanzamiento
eBook : 20 de abril de 2021
Español
Colombia