Hören und Lesen

Tritt ein in eine Welt voller Geschichten

  • Mehr als 600.000 Hörbücher und E-Book
  • Jederzeit kündbar
  • Exklusive Titel und Originals
  • komfortabler Kinder-Modus
Abonniere jetzt
se-device-image-1200x1200

Summary of Andy Cunningham's Get to Aha!

Sprache
Englisch
Format
Kategorie

Wirtschaft & Karriere

Please note: This is a companion version & not the original book.

Book Preview:

#1 The two most important questions for business leaders are: who they are and why they matter. To respond, they must understand what their company does and how it is positioned vis-à-vis their competitors.

#2 The power of the yin and yang concept lies in the fact that the whole is greater than the sum of the two parts. It is the dynamic duality between the two halves that creates the whole.

#3 Positioning is not the same as branding. Positioning is the process of determining your ideal position in the market before developing a brand. Branding is the emotional expression of positioning, and when they come together, you have a sense of the company's identity as a whole.

#4 Companies are constantly spending money and resources on branding that doesn’t work. When a company begins the process of rebranding or refreshing its brand, its executives like to start with the look and feel of the brand, because logos and websites are the primary physical currency of a brand.

© 2022 IRB Media (E-Book): 9781669373001

Erscheinungsdatum

E-Book: 25. März 2022

Tags

    Anderen gefällt...

    1. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
    2. The Smart Advertising Book Dan White
    3. Management Tips: From Harvard Business Review Harvard Business Review
    4. Successful Women Speak Differently Valorie Burton
    5. Summary of Javier Blas and Jack Farchy's The World for Sale IRB Media
    6. Harvard Business Review Entrepreneur's Handbook: Everything You Need to Launch and Grow Your New Business Harvard Business Review
    7. Truth in Advertising: A Novel John Kenney
    8. An Executive Guide to PRINCE2 Agile® AXELOS Limited
    9. House of Versace: The Untold Story of Genius, Murder, and Survival Deborah Ball
    10. Daily Discipline Rory Vaden
    11. Summary: Influence: The Psychology of Persuasion by Robert B. Cialdini Ph.D.: Key Takeaways, Summary & Analysis Brooks Bryant
    12. An Executive Guide to PRINCE2 Agile® AXELOS Limited
    13. Summary of Carmine Gallo's Talk Like TED IRB Media
    14. Panic!: The Story of Modern Financial Insanity Michael Lewis
    15. Cybersecurity: The Insights You Need from Harvard Business Review Boris Groysberg
    16. If Walls Could Speak: My Life in Architecture Moshe Safdie
    17. Summary of Robert Waldinger and Marc Schulz's The Good Life IRB Media
    18. Paranormality Richard Wiseman
    19. The Divine Economy: How Religions Compete for Wealth, Power, and People Paul Seabright
    20. Speak To Win Brian Tracy
    21. The Charisma Myth Olivia Fox Cabane
    22. Summary, Analysis, and Review of Ta-Nehisi Coates's Between the World and Me Start Publishing Notes
    23. Paul Thomas Anderson: Masterworks: A Filmmaker’s Creative Journey Adam Nayman
    24. Speak. Lead. Inspire!: Learn How to Speak Like a Leader Using Verbal and Non-Verbal Communication John Bixby
    25. Tangofulness: Exploring connection, awareness and meaning in tango Dimitris Bronowski
    26. Merger Masters: Tales of Arbitrage Mario Gabelli
    27. Primal Endurance: Escape chronic cardio and carbohydrate dependency and become a fat burning beast! Mark Sisson
    28. The New Primal Blueprint: Reprogram Your Genes for Effortless Weight Loss, Vibrant Health and Boundless Energy Mark Sisson
    29. Tracking the Wild Coomba: The Life of Legendary Skier Doug Coombs Robert Cocuzzo
    30. When Breath Becomes Air by Paul Kalanithi: Key Takeaways, Summary & Analysis American Classics
    31. Learn and Understand Business Analysis Introbooks Team
    32. Super Agers Eric Topol
    33. Next-Level Negotiating Harvard Business Review
    34. How to Win Friends and Influence People: - Dale Carnegie
    35. Summary of The Complete Guide to Fasting by Dr. Jason Fung BookSuma Publishing
    36. An overview of: Cancer as a Metabolic Disease by Dr. Thomas Seyfried. On the Origin, Management, and Prevention of Cancer: Including texts by Dominic D'Agostino and Travis Christofferson & the Press Pulse Strategy Travis Christofferson
    37. The Crucible Arthur Miller
    38. Communications Skills for Project Managers Michael Campbell
    39. Principles of Project Management Explained Can Akdeniz
    40. Emotional Intelligence for Project Managers: The People Skills You Need to Achieve Outstanding Results, 2nd Edition Anthony Mersino, PMP
    41. Project Manager Technology Suite: Training to Connect People and Processes with Software Dawn Jones
    42. Good Energy: The Surprising Connection Between Glucose, Metabolism and Limitless Health Dr. Casey Means
    43. Shirley Charlotte Brontë
    44. The Complete Guide to Fasting: Heal Your Body Through Intermittent, Alternate-Day, and Extended Fasting Dr. Jason Fung
    1. Onyx Storm – Flammengeküsst (Flammengeküsst-Reihe 3): Die heißersehnte Fortsetzung von »Fourth Wing« und »Iron Flame« Rebecca Yarros
      4.3
    2. Iron Flame – Flammengeküsst (Flammengeküsst-Reihe 2): Die heißersehnte Fortsetzung des Fantasy-Erfolgs »Fourth Wing« Rebecca Yarros
      4.7
    3. Fourth Wing – Flammengeküsst (Flammengeküsst-Reihe 1) Rebecca Yarros
      4.8
    4. Dark Cinderella - Northern-Royals-Dilogie, Band 1 (Ungekürzte Lesung) Anya Omah
      4.5
    5. Credence – Sie ist tabu, doch Liebe kennt keine Regeln: Sinnliche Dark Romance von der TikTok-Lieblingsautorin des SPIEGEL-Bestsellers »Punk 57« endlich auf Deutsch! Penelope Douglas
      3.9
    6. Fake Dates and Fireworks: Fake Dating und Enemies-to-Lovers: In dieser sexy RomCom sprühen die Funken Kyra Groh
      4.4
    7. Belladonna 3: Wisteria: Die Liebe des Todes | Die #1 ›New York Times‹-Bestsellerreihe und TikTok-Sensation. Düster und romantisch! Adalyn Grace
      4.1
    8. Funkenstille - Sweet Lemon Agency, Teil 3 (Ungekürzt) Kyra Groh
      4.6
    9. Fearless - Chestnut Springs, Teil 4 (Ungekürzt) Elsie Silver
      4.6
    10. The Veiled Kingdom (Die Veiled-Kingdom-Serie 1): Knisternde Enemies-to-Lovers Romantasy voller Geheimnisse mit einer verbotenen Liebe Holly Renee
      3.6
    11. "Mama, bitte lern Deutsch" - Unser Eingliederungsversuch in eine geschlossene Gesellschaft (Ungekürzte Autorenlesung) Tahsim Durgun
      4.8
    12. Zwei Hexen und ein Whiskey - Guild Codex: Spellbound, Band 3 (Ungekürzte Lesung) Annette Marie
      4.6
    13. Boys of Tommen 4: Redeeming 6: Die BookTok Sensation endlich auf Deutsch! Chloe Walsh
      4.8
    14. Fame Game Anna Rush
      4.4
    15. Achtsame Ermittlungen - Bunburry - Ein Idyll zum Sterben, Folge 18 (Ungekürzt) Helena Marchmont
      4.4

    Wähle dein Abo-Modell

    • Über 600.000 Titel

    • Lade Titel herunter mit dem Offline Modus

    • Exklusive Titel und Storytel Originals

    • Sicher für Kinder (Kindermodus)

    • Einfach jederzeit kündbar

    Am beliebtesten!

    Unlimited

    Für alle, die unbegrenzt hören und lesen möchten

    18.90 € /Monat
    7 Tage kostenlos
    • 1 Konto

    • Unbegrenzter Zugriff

    • Jederzeit kündbar

    • Wechsel zu Basic jederzeit möglich

    Jetzt ausprobieren

    Basic

    Für alle, die gelegentlich hören und lesen.

    7.90 € /Monat
    7 Tage kostenlos
    • 1 Konto

    • 20 Stunden/pro Monat

    • Jederzeit kündbar

    • Abo-Upgrade jederzeit möglich

    Jetzt ausprobieren