Tritt ein in eine Welt voller Geschichten
Wirtschaft & Karriere
Please note: This is a companion version & not the original book. Book Preview:
#1 Metaphor is a secret life that is lived by all of us. We utter about one metaphor for every ten to twenty-five words, or about six metaphors a minute.
#2 The ubiquity of metaphor is demonstrated by the fact that we constantly resort to it when describing anything abstract, such as ideas, feelings, thoughts, and emotions.
#3 Metaphor is a linguistic hand-me-down, meaning it is passed on from an old word to a new thing. It is present in everything from ordinary conversation to news reports and political speeches.
#4 Metaphor is the process of transferring a concept from one thing to another, and it is essential to all communication. It is impossible to describe emotions, abstract concepts, or anything else without it.
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