Abonniere jetzt

Hören und Lesen

Tritt ein in eine Welt voller Geschichten

  • Mehr als 600.000 Hörbücher und E-Book
  • Jederzeit kündbar
  • Exklusive Titel und Originals
  • komfortabler Kinder-Modus
Abonniere jetzt
se-device-image-1200x1200
Cover for Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business
Abonniere jetzt

Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business

Abonniere jetzt
11 Bewertung

3.5

Länge
6 Std 31 Min
Sprachen
Englisch
Format
Kategorie

Wirtschaft & Karriere

The Secret to Taking Your Business from Mediocre to Meaningfully Different?

Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an accessible, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business.

© 2019 Ascent Audio (Hörbuch): 9781469074511

Erscheinungsdatum

Hörbuch: 18. September 2019

Tags

    Anderen gefällt...

    1. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
      Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
    2. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
      Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience Chris J. Snook
    3. Global Brand Power: Leveraging Branding for Long-Term Growth
      Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
    4. Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose
      Authentic Marketing: How To Capture Hearts and Minds Through the Power of Purpose Larry Weber
    5. The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
      The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Bernadette Jiwa
    6. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
      AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales Andrew Appel
    7. The New Business of Consulting: The Basics and Beyond
      The New Business of Consulting: The Basics and Beyond Elaine Biech
    8. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
      The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition David Meerman Scott
    9. Quantum Negotiation: The Art of Getting What You Need
      Quantum Negotiation: The Art of Getting What You Need Stephan M. Mardyks
    10. Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
      Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
    11. How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
      How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
    12. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
      Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Omer Artun
    13. Make Your Idea Matter: Stand Out with a Better Story
      Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
    14. Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human
      Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
    15. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
      The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
    16. The Project Manager's MBA: How to Translate Project Decisions into Business Success
      The Project Manager's MBA: How to Translate Project Decisions into Business Success Dennis J. Cohen
    17. Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too)
      Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (And How You Can Too) David Cancel
    18. Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change
      Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change Jeffrey L. Sampler
    19. The Complete Negotiator: The Definitive Audio Handbook From the Father of Contemporary Negotiating
      The Complete Negotiator: The Definitive Audio Handbook From the Father of Contemporary Negotiating Gerard Nierenberg
    20. Growth IQ: Master the 10 Paths to Grow Your Business
      Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
    21. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
      The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
    22. Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership
      Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
    23. Persuade: The 7 Empowering Laws of the SalesMaker
      Persuade: The 7 Empowering Laws of the SalesMaker Scott Hogle
    24. The Innovation Code: The Creative Power of Constructive Conflict
      The Innovation Code: The Creative Power of Constructive Conflict Jeff DeGraff
    25. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
      Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
    26. Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong
      Innovating: A Doer's Manifesto for Starting from a Hunch, Prototyping Problems, Scaling Up, and Learning to Be Productively Wrong Luis Perez-Breva
    27. Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas
      Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder
    28. Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility
      Accelerating Performance: How Organizations Can Mobilize, Execute, and Transform with Agility Colin Price
    29. The Employee Experience: How to Attract Talent, Retain Top Performers and Drive Results: How to Attract Talent, Retain Top Performers, and Drive Results
      The Employee Experience: How to Attract Talent, Retain Top Performers and Drive Results: How to Attract Talent, Retain Top Performers, and Drive Results Tracy Maylett, EdD
    30. Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team
      Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team Todd Davis
    31. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
      Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business CC Chapman
    32. Street Smarts: An All-Purpose Tool Kit for Entrepreneurs
      Street Smarts: An All-Purpose Tool Kit for Entrepreneurs Bo Burlingham
    33. Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies and Win More Business: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
      Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies and Win More Business: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business Adele Revella
    34. Fill Your Funnel: Selling with Social Media
      Fill Your Funnel: Selling with Social Media Tom Hopkins
    35. Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters
      Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters Lisa Bodell
    36. Start Before You're Ready: The Young Entrepreneurs Guide to Extraordinary Success in Work and Life
      Start Before You're Ready: The Young Entrepreneurs Guide to Extraordinary Success in Work and Life Mick Spencer
    37. Tilt: Shifting Your Strategy from Products to Customers
      Tilt: Shifting Your Strategy from Products to Customers Niraj Dawar
    38. Pivot: The Art and Science of Reinventing Your Career and Life
      Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
    39. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future
      Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
    40. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
      Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight Puneet Sharma
    41. Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters
      Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Linda J. Popky
    42. Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want
      Help Them Grow or Watch Them Go: Career Conversations Organizations Need and Employees Want Beverly Kaye
    43. Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, 3rd Edition
      Key Performance Indicators: Developing, Implementing, and Using Winning KPIs, 3rd Edition David Parmenter
    44. Leadership Hacks: Clever Shortcuts to Boost Your Impact and Results
      Leadership Hacks: Clever Shortcuts to Boost Your Impact and Results Scott Stein
    45. The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage
      The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Roland Smart
    46. High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
      High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
    47. Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business
      Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business Maria Aspan
    48. Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose
      Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose Jean Case
    49. Leading Loyalty: Cracking the Code to Customer Devotion
      Leading Loyalty: Cracking the Code to Customer Devotion Leena Rinne
    50. The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants
      The MECE Muse: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants Christie Lindor
    51. Leaders: The Strategies for Taking Charge
      Leaders: The Strategies for Taking Charge Warren Bennis
    52. Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
      Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye Michael R. LeGault
    53. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
      Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
    54. The Consultant's Quick Start Guide: An Action Plan for Your First Year in Business
      The Consultant's Quick Start Guide: An Action Plan for Your First Year in Business Elaine Biech
    55. Digital @ Scale: The Playbook You Need to Transform Your Company
      Digital @ Scale: The Playbook You Need to Transform Your Company Jurgen Meffert
    56. Do More Faster: TechStars Lessons to Accelerate Your Startup
      Do More Faster: TechStars Lessons to Accelerate Your Startup Brad Feld
    57. Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar
      Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar Allison Maslan
    58. Strategy Builder: How to Create and Communicate More Effective Strategies
      Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin
    59. Hello, My Name Is Awesome: How to Create Brand Names That Stick
      Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
    60. Hug Your Haters: How to Embrace Complaints and Keep Your Customers
      Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay Baer
    61. Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve
      Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve Suman Sarkar
    62. Unstoppable Teams: The Four Essential Actions of High-Performance Leadership
      Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills
    63. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
      Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization Micah Solomon
    64. Your Next Move
      Your Next Move Michael D. Watkins
    65. Ninja Future: Secrets to Success in the New World of Innovation
      Ninja Future: Secrets to Success in the New World of Innovation Gary Shapiro
    66. Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time
      Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
    67. What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise
      What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Peter Weill
    68. Culture Wins: The Roadmap to an Irresistible Workplace
      Culture Wins: The Roadmap to an Irresistible Workplace William Vanderbloemen
    69. Chaotics: The Business of Managing and Marketing in The Age of Turbulence
      Chaotics: The Business of Managing and Marketing in The Age of Turbulence Philip Kotler
    70. Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change
      Fearless Innovation: Going Beyond the Buzzword to Continuously Drive Growth, Improve the Bottom Line, and Enact Change Alex Goryachev
    71. Hello, My Name is Awesome: How to Create Brand Names That Stick
      Hello, My Name is Awesome: How to Create Brand Names That Stick Alexandra Watkins
    72. How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With
      How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With Dougal Jackson
    73. The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business
      The Startup Gold Mine: How to Tap the Hidden Innovation Agendas of Large Companies to Fund and Grow Your Business Neil Soni
    74. Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar
      Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar: Think Like a Marketer - Sell Like a Superstar John Jantsch
    75. Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
      Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits John Goodman
    76. Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships
      Selling Technology the Sandler Way: Finding Technical Solutions that Win Long-Term Business Relationships Rich Chiarello
    77. Friction: Passion Brands in the Age of Disruption
      Friction: Passion Brands in the Age of Disruption Jordan Berg
    78. Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
      Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale Max Altschuler
    79. Power Prospecting Strategies
      Power Prospecting Strategies Omar Periu
    80. The Art of Product Design: Changing How Things Get Made
      The Art of Product Design: Changing How Things Get Made Hardi Meybaum
    81. The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns
      The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Robert W. Bly
    82. Be the Boss Everyone Wants to Work For: A Guide for New Leaders
      Be the Boss Everyone Wants to Work For: A Guide for New Leaders William Gentry
    83. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
      Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Laurence Vincent
    84. The First Two Hours: Make better use of your most valuable time
      The First Two Hours: Make better use of your most valuable time Donna McGeorge
    85. Implementing Six Sigma: Smarter Solutions Using Statistical Methods 2nd Edition
      Implementing Six Sigma: Smarter Solutions Using Statistical Methods 2nd Edition Forrest W. Breyfogle III
    86. The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want
      The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want Diane Mulcahy
    87. Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management
      Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management Henry Mintzberg
    88. The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies
      The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies Kent McCormick
    89. Good Authority: How to Become the Leader Your Team Is Waiting For
      Good Authority: How to Become the Leader Your Team Is Waiting For Jonathan Raymond
    90. Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
      Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy Michael Useem
    91. Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition
      Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second Edition Thomas Baumgartner

    Zum Einstieg

    Alle Titel anzeigen
    1. Fourth Wing – Flammengeküsst (Flammengeküsst-Reihe 1)
      Fourth Wing – Flammengeküsst (Flammengeküsst-Reihe 1) Rebecca Yarros
      4.7
    2. Iron Flame – Flammengeküsst (Flammengeküsst-Reihe 2): Die heißersehnte Fortsetzung des Fantasy-Erfolgs »Fourth Wing«
      Iron Flame – Flammengeküsst (Flammengeküsst-Reihe 2): Die heißersehnte Fortsetzung des Fantasy-Erfolgs »Fourth Wing« Rebecca Yarros
      4.7
    3. Onyx Storm – Flammengeküsst (Flammengeküsst-Reihe 3): Die heißersehnte Fortsetzung von »Fourth Wing« und »Iron Flame«
      Onyx Storm – Flammengeküsst (Flammengeküsst-Reihe 3): Die heißersehnte Fortsetzung von »Fourth Wing« und »Iron Flame« Rebecca Yarros
      4.3
    4. Das Familienfest - Ein packender Psychothriller voll unvorhersehbarer Twists (Ungekürzt)
      Das Familienfest - Ein packender Psychothriller voll unvorhersehbarer Twists (Ungekürzt) B.P. Walter
      3.4
    5. House of Verity: Zeit tötet immer
      House of Verity: Zeit tötet immer Marah Woolf
      4.7
    6. The Wind Weaver (The Wind Weaver 1): Sturmverführt | Der Auftakt der fantastischen Romantasy-Trilogie
      The Wind Weaver (The Wind Weaver 1): Sturmverführt | Der Auftakt der fantastischen Romantasy-Trilogie Julie Johnson
      4.4
    7. "Mama, bitte lern Deutsch" - Unser Eingliederungsversuch in eine geschlossene Gesellschaft (Ungekürzte Autorenlesung)
      "Mama, bitte lern Deutsch" - Unser Eingliederungsversuch in eine geschlossene Gesellschaft (Ungekürzte Autorenlesung) Tahsim Durgun
      4.8
    8. Tale of the Heart Queen - Die Artefakte von Ouranos, Band 4 (Ungekürzte Lesung)
      Tale of the Heart Queen - Die Artefakte von Ouranos, Band 4 (Ungekürzte Lesung) Nisha J. Tuli
      4.1
    9. Supernatural Academy 1: Year One: Magische New Adult-Romantasy
      Supernatural Academy 1: Year One: Magische New Adult-Romantasy Jaymin Eve
      3.8
    10. That's Not My Name
      That's Not My Name Megan Lally
      4.3
    11. Just for the Summer
      Just for the Summer Abby Jimenez
      4.5
    12. Rubinrot - Liebe geht durch alle Zeiten - Liebe geht durch alle Zeiten. Die Edelstein-Trilogie, Band 1 (Ungekürzte Lesung)
      Rubinrot - Liebe geht durch alle Zeiten - Liebe geht durch alle Zeiten. Die Edelstein-Trilogie, Band 1 (Ungekürzte Lesung) Kerstin Gier
      4.7
    13. Indigo Ridge: SPIEGEL-Bestseller: Der dramatische Auftakt zur mitreißenden Small-Town-Romance-Reihe von BookTok-Star Devney Perry
      Indigo Ridge: SPIEGEL-Bestseller: Der dramatische Auftakt zur mitreißenden Small-Town-Romance-Reihe von BookTok-Star Devney Perry Devney Perry
      4.4
    14. Throne of Glass 1: Die Erwählte
      Throne of Glass 1: Die Erwählte Sarah J. Maas
      4.6
    15. Hopeless - Chestnut Springs, Teil 5 (Ungekürzt)
      Hopeless - Chestnut Springs, Teil 5 (Ungekürzt) Elsie Silver
      4.5

    Wähle dein Abo-Modell

    • Über 600.000 Titel

    • Lade Titel herunter mit dem Offline Modus

    • Exklusive Titel und Storytel Originals

    • Sicher für Kinder (Kindermodus)

    • Einfach jederzeit kündbar

    Am beliebtesten!

    Unlimited

    Für alle, die unbegrenzt hören und lesen möchten.

    18.90 € /Monat
    7 Tage kostenlos

    • 1 Konto

    • Unbegrenzter Zugriff

    • Jederzeit kündbar

    • Wechsel zu Basic jederzeit möglich

    Jetzt ausprobieren

    Basic

    Für alle, die gelegentlich hören und lesen.

    7.90 € /Monat
    7 Tage kostenlos

    • 1 Konto

    • 20 Stunden/pro Monat

    • Jederzeit kündbar

    • Abo-Upgrade jederzeit möglich

    Jetzt ausprobieren
    Unternehmen
    Entdecken
    Hilfreiche Links
    Sprache und Region

    • Deutsch

    • Deutschland

    • app_store_button
    • google_play_button
    Folge uns