MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITYMAX EDITORIAL
Max Editorial
Bücher von Max Editorial
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- Marvel Studios: How the Hidden Formula Behind Movies Creates Predictable But Effective BlockbustersMAX EDITORIAL
- LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITSMAX EDITORIAL
- HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTYMAX EDITORIAL
- JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDYMAX EDITORIAL
- INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHINGMAX EDITORIAL
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- BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATORMAX EDITORIAL
- Adidas: How the rivalry with Puma shaped the brand's identityMAX EDITORIAL
- AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATIONMAX EDITORIAL
- CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDSMAX EDITORIAL
- Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industryMAX EDITORIAL
- GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000SMAX EDITORIAL
- Disney: The secret to building an emotional empire that conquers generations.MAX EDITORIAL
- FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.MAX EDITORIAL
- IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURYMAX EDITORIAL
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- GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTSMAX EDITORIAL
- PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGNMAX EDITORIAL
- UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARSMAX EDITORIAL
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- RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLEMAX EDITORIAL
- Zara: The Real Reason why Brand Never Spends Millions on AdvertisingMAX EDITORIAL
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- ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.MAX EDITORIAL
- WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISESMAX EDITORIAL
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- SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRESMAX EDITORIAL
- Rolls-Royce: Why Every car the brand has a hidden and personalized story.MAX EDITORIAL
- STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEEMAX EDITORIAL
- PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEYMAX EDITORIAL
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- Victoria's Secret : What Really Led to the Brand's Fall and RebirthMAX EDITORIAL
- NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERSMAX EDITORIAL
- NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDSMAX EDITORIAL
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