Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presence

Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presence

n this audiobook I will teach you the basic principles of proper writing for the web with the aim of immediately improving the quality of your articles, posts and content published online.

You'll get a "toolbox" to keep handy when, for pleasure or work, you have to put your hands on the keyboard and write.

INDEX OF TOPICS

The challenges of online writing SEO Copywriting Keywords The outline and pre-writing phase Starting to write The rewriting phase The stated goal of your article Finding inspiration with SWOT analysis Brainstorming: the "brainstorm" Mind maps The BLOT structure The BLOB structure The BLIM structure The tone of voice The gift of synthesis Bulleted and numbered lists Punctuation and formatting Style issues

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