How To Get The Most Out Of Marketing: An Action Plan For Small Business Owners

Does it ever feel that you're stuck in traffic with a business that isn't growing while you watch marketing drain your bank account?

Does it feel you might be missing critical marketing steps that can help your business grow?

In his latest book, Zev Asch, a successful international marketing executive and entrepreneur walks you through these critically overlooked marketing essentials, and with street-smart advice, he outlines simple steps that business owners can take right away to get a return on their marketing investment, increase sales and boost customer retention.

In this book you'll discover: - What failing, stuck, and businesses that just break even have in common - Why having a written marketing plan is critical for any business - How to control your marketing budget instead of having your marketing budget control you - The reasons you must get tangible, measurable results in your marketing - Why a strategy for consistent, measurable growth should replace your typical, roller-coaster sales ride - How a "Walk In Stupid Every Morning" cultural shift will dramatically improve your ability to compete and grow - What are the Three Engines of Growth and why they determine the fate of your business - The most untapped sales potential in your business

From start-ups to home-based to established businesses and nonprofits, Asch's jargon-free insights offer an actionable road map that you can start implementing right away.

"I wrote a short book for busy small business owners. A practical book with action steps you can implement right away, not an overwhelming 300-page marketing paperweight. I am confident that this book can make a profound impact on the present and future of your business."—Zev Asch.

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