Strategies to Win: A Digital Marketing Playbook for Small Businesses

Are you a small business owner tired of spinning your wheels in the digital marketing world? Strategies to Win offers a proven roadmap to mastering the online marketplace. Written by Christopher Mazurk, a digital marketing expert with decades of experience, this book is designed to help small businesses harness the power of modern marketing techniques to grow sustainably. What You'll LearnThe Fundamentals of Digital Marketing: • Understand why many campaigns fail and how to set yours up for success. Cost and Time Management: • Learn realistic budgeting strategies and how long it takes to see results. The Marketing Funnel: • Discover how to attract leads, nurture prospects, and close sales effectively. Content Strategy: • Master the art of repurposing content across channels to maximize reach. Brand Building: • Develop a strong brand identity that resonates with your target audience. Actionable Case Studies: • Explore real-world examples and testimonials to see how these strategies work in practice. Why This Book Stands Out Mazurk takes a hands-on, relatable approach, breaking down complex marketing concepts into digestible steps. You'll learn to build a marketing system that delivers results while saving you time to focus on what truly matters - your family, community, and vision. Highlights Include • Step-by-step guidance on creating a buyer persona and defining your unique story. • Comprehensive strategies for leveraging SEO, PPC, and social media. • Proven methods for managing a marketing budget and tracking ROI effectively. • Invaluable insights into the power of owning your list and nurturing leads. • Access to bonus resources, including templates and a glossary for technical terms.

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