Summary of Guy Kawasaki's Enchantment

Get the Summary of Guy Kawasaki's Enchantment in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

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