Summary of Jeanne W. Ross, Cynthia M. Beath & Martin Mocker's Designed for Digital

Please note: This is a companion version & not the original book. Book Preview:

#1 The three capabilities of digital technologies are ubiquitous data, unlimited connectivity, and massive processing power. They are changing how we live and how we do business. No matter how beloved or essential their existing products, businesses must constantly enhance their customer value propositions to capitalize on the capabilities of digital technologies.

#2 Digital technologies can enhance the customer experience, and they can also make new and improved product features available. These applications of digital technologies will not disrupt industries, but they will raise the bar with regard to customer expectations.

#3 The German car manufacturer Audi is developing offerings that help customers drive an Audi car without actually owning one. The purpose of these offerings is to increase revenue through new value propositions. However, most companies cannot deliver digital offerings because their interactions, processes, and technology limit their ability to experiment with, learn from, and scale up new offerings.

#4 Business design is the holistic organizational configuration of people, processes, and technology to define value propositions and deliver offerings made possible by the capabilities of digital technologies. It is not new, and many companies have redesigned their businesses in the 1990s as they implemented enterprise systems.

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