Summary of Melanie Deziel's The Content Fuel Framework

Please note: This is a companion version & not the original book. Book Preview:

#1 Profiles are stories about individuals that offer insights into their personality, perspective, character, background, achievements, behaviors, attitudes, beliefs, preferences, and other aspects of their life. They typically focus on well-known individuals, but lesser-known individuals may earn a level of interest through their experiences or achievements.

#2 The goal of people-focused content is to profile prominent individuals and share more intimate details about them with the hope of obtaining new information that the audience doesn’t already know.

#3 People-focused content takes a different approach than product-focused content. It focuses on introducing the audience to someone they don’t yet know, but would likely be interested in learning more about.

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