Summary of Scott Galloway's The Four

Get the Summary of Scott Galloway's The Four in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: As you read this summary, you will learn about the hidden DNA of four of the world's largest companies: Amazon, Apple, Facebook and Google, known as the Four.

You will also learn : that the Four had a combined market capitalization of $2.3 trillion in 2017; that Facebook has 1.2 billion users; that Google has 2 billion users; that Amazon's market capitalization in 2017 was greater than the combined market capitalization of twelve of the world's largest retailers; that Google is one of the most profitable companies in the world; that the first two mobile applications in the United States belong to the Facebook group.

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