Summary of Sheena Iyengar's The Art of Choosing

Please note: This is a companion version & not the original book. Book Preview:

#1 We often ask these questions not because we’re looking for survival tips, but because we’re fascinated by our limits and our ability to cope with the kinds of extreme conditions that there is little preparation for.

#2 The author explains that choice is an extremely powerful force that determines how we live. We can measure our lives by the choices we make, which brings us to where we are today.

#3 In 1957, Curt Richter conducted an experiment that showed how some rats were more persistent than others. The rats were placed in a situation where they had to swim for their lives, and even though the water temperature was the same, some rats continued swimming for an average of 60 hours before becoming exhausted.

#4 When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. To choose, we must first perceive that control is possible. The rats kept swimming despite mounting fatigue and no apparent means of escape because they had already tasted freedom, which they had attained through their own vigorous wriggling efforts.

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