Escucha y lee

Entra en un mundo infinito de historias

  • Vive la experiencia de leer y escuchar todo lo que quieras
  • Más de 650.000 títulos
  • Títulos en exclusiva y Storytel Originals
  • Primeros 14 días gratis, luego 8,99 €/mes
  • Cancela cuando quieras
Suscríbete ahora
Details page - Device banner - 894x1036
Cover for Infinite Possibility: Creating Customer Value on the Digital Frontier

Infinite Possibility: Creating Customer Value on the Digital Frontier

Idioma
Inglés
Formato
Categoría

Economía y negocios

Discover how to provide experiences for your customers that combine the real with the virtual.

Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.

Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment.

Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?

Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.

Follow them out onto the digital frontier to discover the opportunities that abound for your business.

"This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want." —Gary Shapiro, President and CEO, Consumer Electronics Association "Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now." —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

© 2011 Berrett-Koehler Publishers (Ebook): 9781605099620

Fecha de lanzamiento

Ebook: 1 de agosto de 2011

Etiquetas

    Otros también disfrutaron ...

    1. Pricing Lives: Guideposts for a Safer Society
      Pricing Lives: Guideposts for a Safer Society W. Kip Viscusi
    2. The Growth Advantage: A Business Blueprint for the Ultimate Competitive Edge
      The Growth Advantage: A Business Blueprint for the Ultimate Competitive Edge Bob Lisser
    3. Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States
      Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States Gregory Fairchild
    4. The Bold Business Book: A strategy guide to start, run and love your bold business.
      The Bold Business Book: A strategy guide to start, run and love your bold business. James Kademan
    5. Money Shackles: The Breakout Guide to Alternative Investing
      Money Shackles: The Breakout Guide to Alternative Investing Dutch Mendenhall
    6. Next Level Nonprofit: Build A Dream Team + Increase Lasting Impact
      Next Level Nonprofit: Build A Dream Team + Increase Lasting Impact Dr. Chris Lambert
    7. In Your Power
      In Your Power Sharon Melnick PhD
    8. Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
      Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Jeanne Hopkins
    9. Anticipate Failure: The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business
      Anticipate Failure: The Entrepreneur's Guide to Navigating Uncertainty, Avoiding Disaster, and Building a Successful Business Lak Ananth
    10. Own It!: Honouring and Amplifying Accountability
      Own It!: Honouring and Amplifying Accountability Dr Paige Williams
    11. The Intentional Leader: How Inner Authority Can Unleash Strong Leadership
      The Intentional Leader: How Inner Authority Can Unleash Strong Leadership Tim Hebert
    12. Net Zero Business Models: Winning in the Global Net Zero Economy
      Net Zero Business Models: Winning in the Global Net Zero Economy Mark Van Clieaf
    13. First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World
      First Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Graham Winter
    14. Skills for Career Success: Maximizing Your Potential at Work
      Skills for Career Success: Maximizing Your Potential at Work Elaine Biech
    15. If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity
      If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity Rob Adams
    16. Dealing with the Tough Stuff: How to Achieve Results from Key Conversations
      Dealing with the Tough Stuff: How to Achieve Results from Key Conversations Alison Hill
    17. The Trifecta of Trust: The Proven Formula for Building and Restoring Trust
      The Trifecta of Trust: The Proven Formula for Building and Restoring Trust Joseph R. Folkman
    18. The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel
      The Tradeshow Chronicles: Everything you need to succeed at exhibitions in a unique novel Julien Rio
    19. Persuasion: The Art, Meaning, and Neuroscience of Persuasion and Influence
      Persuasion: The Art, Meaning, and Neuroscience of Persuasion and Influence Shevron Hirsch
    20. The Power of Small Wins: Transform Your Life by Mastering Micro Habits
      The Power of Small Wins: Transform Your Life by Mastering Micro Habits Caleb David
    21. Boom: Bridging the Opportunity Gap to Reignite Startups
      Boom: Bridging the Opportunity Gap to Reignite Startups Craig Hall
    22. The Datapreneurs: The Promise of AI and the Creators Building Our Future
      The Datapreneurs: The Promise of AI and the Creators Building Our Future Bob Muglia
    23. Reignition: Transforming Stuck Startups into Breakout Winners
      Reignition: Transforming Stuck Startups into Breakout Winners Dave Hersh
    24. Emotions Don't Think: Emotional Contagion in a Time of Turmoil
      Emotions Don't Think: Emotional Contagion in a Time of Turmoil Bruce Hutchison
    25. AI and the Creative Ego - Can't we all just get along?: A humorous exploration of why Creatives are wary of AI
      AI and the Creative Ego - Can't we all just get along?: A humorous exploration of why Creatives are wary of AI Myong-Hun Oh
    26. Hack it: Hacking Your Mental Mindset
      Hack it: Hacking Your Mental Mindset Rikus Viljoen
    27. What's Worth Learning
      What's Worth Learning Marion Brady
    28. Looking In and Speaking Out
      Looking In and Speaking Out Robin Wooffitt
    29. How To Make Money Through YouTube: Tested and Proven Strategies Revealed to Earn Money on Youtube
      How To Make Money Through YouTube: Tested and Proven Strategies Revealed to Earn Money on Youtube Michael Shiva
    30. Me Power
      Me Power LaNysha T. Adams
    31. The Relationship Economy: Building Stronger Customer Connections in the Digital Age
      The Relationship Economy: Building Stronger Customer Connections in the Digital Age John R. DiJulius III
    32. The Planet You Inherit: Letters to My Grandchildren when Uncertainty's a Sure Thing
      The Planet You Inherit: Letters to My Grandchildren when Uncertainty's a Sure Thing Larry L. Rasmussen
    33. The Hidden Gifts of Helping: How the Power of Giving, Compassion, and Hope Can Get Us Through Hard Times
      The Hidden Gifts of Helping: How the Power of Giving, Compassion, and Hope Can Get Us Through Hard Times Stephen G. Post
    34. Corner Grocery Store Principles: Seven Family Business Principles That Will Create Customers For Life
      Corner Grocery Store Principles: Seven Family Business Principles That Will Create Customers For Life Joe Mangiaracina
    35. Renouncing Holy Logic: Exposing the Secret Codes of Control, Power, Leadership and Success
      Renouncing Holy Logic: Exposing the Secret Codes of Control, Power, Leadership and Success Rami Anabusi
    36. Be Helpful To Others: Help Yourself By Helping Others
      Be Helpful To Others: Help Yourself By Helping Others Sator Gbarbea
    37. Unlocking Your Inner Strength: Emotional Intelligence for Empowered Women: Empowering Insights for Mastering Your Emotions
      Unlocking Your Inner Strength: Emotional Intelligence for Empowered Women: Empowering Insights for Mastering Your Emotions Ahmed Musa
    38. Demand the Impossible: One Lawyer's Pursuit of Equal Justice for All
      Demand the Impossible: One Lawyer's Pursuit of Equal Justice for All Robert Tsai
    39. The Insanely Simple Guide to Apple Watch Series 7: Getting Started With the Latest Apple Watch and watchOS 8
      The Insanely Simple Guide to Apple Watch Series 7: Getting Started With the Latest Apple Watch and watchOS 8 Scott La Counte
    40. The Confidence Compass: Navigating the Road to Self-Belief
      The Confidence Compass: Navigating the Road to Self-Belief Caleb David
    41. Trusts A Practical Guide
      Trusts A Practical Guide Terence O'Hallorann
    42. The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers
      The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers Becky Carroll
    43. NOT Accountable: Rethinking the Constitutionality of Public Employee Unions
      NOT Accountable: Rethinking the Constitutionality of Public Employee Unions Philip K. Howard
    44. Surviving and Thriving in Uncertainty : Creating The Risk Intelligent Enterprise: Creating The Risk Intelligent Enterprise
      Surviving and Thriving in Uncertainty : Creating The Risk Intelligent Enterprise: Creating The Risk Intelligent Enterprise Stephen Wagner
    45. The Heart of the CLOSE: Subtle Selling Skills and Strategies inspired by the Neurosciences and Neuropsychology.
      The Heart of the CLOSE: Subtle Selling Skills and Strategies inspired by the Neurosciences and Neuropsychology. Raju Mandhyan
    46. Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line
      Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line Evan Nierman

    Elige el plan:

    • Más de 650.000 títulos

    • Kids mode

    • Modo sin conexión

    • Cancela cuando quieras

    ¡Más popular!

    Unlimited

    Para los que quieren escuchar y leer sin límites.

    8.99 € /mes
    14 días gratis
    • 1 cuenta

    • Acceso ilimitado

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    Suscríbete ahora

    Family

    Para los que quieren compartir historias con su familia y amigos.

    Desde 15.99 €/mes
    • 2-3 cuentas

    • Acceso ilimitado

    • Escucha y lee los títulos que quieras

    • Modo sin conexión + Kids Mode

    • Cancela en cualquier momento

    2 cuentas

    15.99 € /mes
    Pruébalo ahora