W. Chan Kim, Reneé Mauborgne
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning article "The Focused Leader")
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)
Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne
Blue Ocean Strategy
Strategia oceano blu
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
