Creative Strategy and the Business of Design - Douglas Davis

Creative Strategy and the Business of Design

Creative Strategy and the Business of Design

0 0 5 Autor: Douglas Davis
Libro electrónico.
The Business Skills Every Creative Needs!

Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:Understand client requests from a business perspectiveBuild a strategic framework to inspire visual conceptsIncrease your relevance in an evolving industryRedesign your portfolio to showcase strategic thinkingWin new accounts and grow existing relationshipsYou already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Idioma: Inglés Categoría: No ficción Traductor:

Editorial: HOW Books
Publicado: 2016-06-14
ISBN: 9781440341618
Comentarios

¡Escucha lo que quieras cuando quieras!

Una gran variedad de contenido para escuchar a tu manera. Descarga los audiolibros en tu móvil en modo sin conexión, cambia de título tantas veces como quieras, comparte un libro con tus amigos y encuentra tu momento Storytel.

Prueba gratuita de 14 días