MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITYMAX EDITORIAL
Max Editorial
Libros de Max Editorial
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- HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTYMAX EDITORIAL
- JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDYMAX EDITORIAL
- INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHINGMAX EDITORIAL
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- L'ORÉAL: HOW THE BRAND USES SCIENCE AND PSYCHOLOGY TO DOMINATE THE GLOBAL BEAUTY MARKETMAX EDITORIAL
- BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATORMAX EDITORIAL
- Adidas: How the rivalry with Puma shaped the brand's identityMAX EDITORIAL
- AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATIONMAX EDITORIAL
- CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDSMAX EDITORIAL
- Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industryMAX EDITORIAL
- GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000SMAX EDITORIAL
- Disney: The secret to building an emotional empire that conquers generations.MAX EDITORIAL
- FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.MAX EDITORIAL
- IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURYMAX EDITORIAL
- COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHSMAX EDITORIAL
- CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATERMAX EDITORIAL
- Heineken: The secret of the recipe and sensory experience behind premium beerMAX EDITORIAL
- AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCEMAX EDITORIAL
- GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTSMAX EDITORIAL
- PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGNMAX EDITORIAL
- UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARSMAX EDITORIAL
- SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLDMAX EDITORIAL
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- RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLEMAX EDITORIAL
- Zara: The Real Reason why Brand Never Spends Millions on AdvertisingMAX EDITORIAL
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- ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.MAX EDITORIAL
- WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISESMAX EDITORIAL
- VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCEMAX EDITORIAL
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- Rolls-Royce: Why Every car the brand has a hidden and personalized story.MAX EDITORIAL
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- PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEYMAX EDITORIAL
- NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLYMAX EDITORIAL
- PLAYSTATION: HOW SONY USED GAMER PSYCHOLOGY TO DOMINATE THE CONSOLE MARKETMAX EDITORIAL
- PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMICMAX EDITORIAL
- PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRANDMAX EDITORIAL
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- Victoria's Secret : What Really Led to the Brand's Fall and RebirthMAX EDITORIAL
- NETFLIX: THE SECRET OF THE ALGORITHM THAT ANTICIPATES CULTURAL TRENDS EVEN BEFORE CONSUMERSMAX EDITORIAL
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