How to Talk to Customers: Create a Great Impression Every Time with MAGIC

Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www.howtotalktocustomers.com

© 2011 Jossey-Bass (E-kirja): 9781118047354

Julkaisupäivä

E-kirja: 7. tammikuuta 2011