This well-structured manual by David Meerman Scott and Michelle Manafy highlights the concerns planners must keep in mind to conduct successful virtual events. They warn that you can’t just repeat your approach to in-person events. They address many actionable aspects and functions, including how to select the technology you will use, the speakers you will invite and ways to maximize your audience. They explain the science of how people build links with one another and guide organizers on using those practices to their benefit in a virtual forum.

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E-kirja: 2. marraskuuta 2021