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Eric Ward

Garrett French

Link. Rank. Profit.
This book packs a 40+year-link-building-experience punch! Strokes of genius emanate from deceivingly simple explanations and effortless workflows. Only Eric Ward and Garrett French could make the complicated world of link building look so crystal clear and manageable. This powerful edition delivers everything you need to be a successful link builder and leaves you wondering, "Wow! Why haven't I thought of that?!" over and over again.
—Britney Muller, senior SEO scientist, Moz

The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, you're about to learn directly from the masters of marketing.

Link building expert Eric Ward and online marketer Garrett French teach you how to wisely:
Execute a link audit and competitor analysisDevelop a structured, long-term link-building strategyIdentify and approach quality, top-ranking websites with a value propositionDifferentiate links for traffic from links for rankingKeep on the right side of search engine guidelines

Entrepreneur Press

Ultimate Series

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks

Ted Prodromou

Prodromou has more than a decade of helping businesses grow using SEO, pay-per-click management, and LinkedIn, and shares the best, most effective ways to keeping businesses in front of decision makers, build strong referral networks, and position companies as experts in their industries, respectively
Foreword by Melonie Dodaro, author, LinkedIn expert, trainer, and keynote speaker
Marketing, search, and analytics are broken down into actionable steps, and are illustrated with updated screenshots and real-life examples

While most LinkedIn books teach the basics of LinkedIn, this Ultimate Guide dives deep into the platform and delivers the most efficient and powerful strategies to leveraging LinkedIn for your personal brand and your business.

In this new edition, readers will get an inside look at Ted Prodromous’s four-step strategy for LinkedIn based on the marketing model of AIDA (Attention, Interest, Desire, Action), which covers how to:

Make a connection on LinkedIn that’s as good as meeting them in person
Use content marketing and build your thought leadership to turn those connections into allies and lasting business relationships
Build trust with prospective clients by exploring similar interests
Develop a closing process that seamlessly integrates LinkedIn to convert prospects to clients

Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes

The Staff of Entrepreneur Media

Jason R. Rich

Reel in the Profits with YouTube

YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. 

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you:

 • Set up your channel and become a YouTube Partner to start monetizing your videos

 • Create a virtual community that uses and loves your products

 • Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion

 • Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more

 • Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites

 • Make a video go viral with the help of blogs, websites, and other online resources

Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

Ultimate Guide to YouTube for Business

Wendy Keller

Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans.

Ultimate Guide to Platform Building

Perry Marshall

Talor Zamir

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.

You'll learn how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most bang for your buck
Harness mobile search advertising and Facebook ads for maximum results

Ultimate Guide to Local Business Marketing

Keith Krance

Thomas Meloche

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY
Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life.
Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits.

Discover how to:
 Create a campaign and find new customers in minutes
 Get local customers to visit your store or event
 Profile your audience using Facebook Graph Search and Ad Manager
 The perfect bidding strategy for your objectives and budget
 Hyper-target your audience with segment-specific ads
 Track and follow leads and customers
 Achieve measurable profits while you inform and entertain your fans
 Avoid ad fatigue with the perfect Newsfeed Ad
 Merge direct response with content marketing to ignite everything

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

Richard Stokes

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones – not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, “Search Extensions” have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.

With insider insight from Stokes and using proven strategies from today’s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Ultimate Guide to Pay-Per-Click Advertising

Jon Rognerud

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

Ultimate Guide to Optimizing Your Website

Karen Leland

With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers … if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success — one pin at a time.

Ultimate Guide to Pinterest for Business

The web today is comprised of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.

Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.

This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.