Entrez dans un monde infini d'histoires
Économie et commerce
The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.
Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.
Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves, but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
That the phrases competitive advantage and sustainable competitive advantage have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.
Competitive Advantage is expertly narrated by Scott R. Pollak.
Produced and published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.
©1985 Michael E. Porter (P)2019 Echo Point Books & Media, LLC.
© 2024 Echo Point Books & Media, LLC (Livre audio ): 9781666670516
Date de sortie
Livre audio : 11 juin 2024
Mots-clés
Accès à la bibliothèque complète
Mode enfant
Annulez à tout moment
Pour accompagner vos loisirs
1 compte
15 heures/mois
Pour vos trajets quotidiens
1 compte
30 heures/mois
Pour écouter tous les jours
1 compte
45 heures/mois
Français
France