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Cover for Guide to Paco Underhill's Why We Buy by Instaread

Guide to Paco Underhill's Why We Buy by Instaread

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Durée
0h 12min
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Anglais
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Documents et essais

PLEASE NOTE: This is a companion to Paco Underhill’s Why We Buy and NOT the original book.

Preview:

In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending…

Inside this companion to the book:

• Overview of the Book • Insights from the Book • Important People • Author's Style and Perspective • Intended Audience

About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

© 2020 Instaread (Livre audio): 9781683787389

Date de publication

Livre audio : 5 février 2020

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