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Cover for The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

44 évaluations

3.8

Durée
4h 15min
Langue
Anglais
Format
Catégorie

Économie et commerce

Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.

Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

© 2018 Ascent Audio (Livre audio): 9781469098784

Date de publication

Livre audio : 30 mai 2018

Mots-clés

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